Business in cities with bike outlets. Sale of bicycles as a business. Where to start and how to succeed. School bus on pedals

IN last years in the CIS countries (and not only) interest in bicycles is growing. All more people chooses this species transport. This is due to the low price of the bike itself, the low cost of maintenance and the complete absence of riding costs. Wide and its area sports application- from small trips to cycling trips over long distances, from cycling and cross-country to bike trials and downhill. Everyone will find something different in the bike and will be able to adapt it to their needs.

You can earn good money by assembling, selling and repairing bicycles. Despite the fact that many companies are already engaged in this type of activity, you can still have time to squeeze into this niche. The demand for bicycles and their maintenance is increasing every year and in the next few years we can expect the peak of their popularity. How can you earn money on this?

Try assembling, renting and selling bikes.

Business organization.
If there is not enough money, then it is best to start assembling to order. This will allow you to get the first profit at minimal cost. That is, first we are looking for a buyer, and then we assemble the bike.

The question arises: where to get components and who will assemble? In the initial stages, when the number of bicycles to be assembled will be small, it is best to buy parts at retail or in small wholesale lots. Walk through the markets, local companies that sell bike parts and find a place where you can buy quality parts at low prices. It doesn’t hurt to walk around the places where ready-made bicycles are sold. It is best to visit the offices of manufacturers and small firms engaged in small wholesale. Oh, and don't forget to go to the market.

Let's say you found parts and finished bikes. Now we need to find a collector. In principle, if you know the structure of a bicycle and have free time, with small volumes of orders you can do the assembly yourself. It takes from 2 to 5 hours to assemble one bike, depending on the type of bike and the number of parts.

If you can't assemble the bikes yourself, then you need to hire one or more assemblers. It is best to look for them among avid cyclists, as they ate a dog while repairing and upgrading their bikes. For the assembly of one bike they pay an average of 5 to 15 dollars.

After you find a supplier and assembler, it's time to look for clients. If you do not have money to rent a room and open your own store, then the Internet will become your faithful assistant. Create and promote an online store.

Special attention should be given to social networks and bike forums. The main inhabitants of such forums are avid cyclists who can tell you something and buy a lot. But almost all young people are on social networks, including amateurs active rest. With the right approach and the availability of promotions, you can gather an audience of several thousand people and attract dozens of customers.

For example, the Kharkov group VeloKot rents and sells bicycles. In just 2 months, the group increased its audience from 3 to 11 thousand people, conducted a large-scale advertising campaign and received dozens of customers with just one competent promotion. Its essence is simple: the user needs to join the group and repost the message about the action. The main prize is a bicycle. The duration of the promotion is 2 months. At the end, the prize is raffled between users who have fulfilled these requirements. In addition, the group contains content that is interesting to cyclists, and not just selling posts, which allows you to better accumulate the target audience.

If you have enough funds to open a store, then the development strategy will be somewhat different. To get started, look for and rent a room in a crowded place, preferably not far from some amusement park. Next, hire a couple of experienced cyclists who will work in shifts in your shop, rent out bikes, assemble and repair bikes to order. Then you have to find good manufacturer or a supplier and buy bikes for the shop and for rent.

The bike rentals are interesting. The scheme of work with lessors is as follows: a businessman buys brand new bicycles from wholesalers or manufacturers. After that, they go on lease. For 2-8 weeks, the bikes are ridden, after which they are safely sold at a fairly high price as second-hand in very good condition and everything is repeated again. What are the advantages of such an approach? Firstly, the profit from renting one bike can reach $70 per week. Second, the bikes end up being sold either at the same price they were purchased for or, as is often the case, at a small premium. Everyone wins: happy city dwellers can enjoy cycling all day for $10, happy buyers can take a practically new bike at a price below the market price, a happy entrepreneur makes a profit from the first two.

Income and expenses.
On average, a bike costs $400-500. However, prices for it can vary from $100 to $5,000 or more. The most popular are Mountain bikes 26” and urban mid-range models. Road bikes and expensive bikes are popular mainly with experienced cyclists.
Renting a room near a recreation park can cost a couple of thousand USD. The creation of an online store and its subsequent promotion will cost 1-2 thousand dollars, the creation and maintenance of groups in in social networks can cost 200-500 USD each. Each employee will be paid at least $500-600 per month. Collectors can be paid less - 5-15 USD. for each collected bike.

Now about profit.
From renting one bike per day, the profit is $ 10. That is, from one bike per month of rent, in the best scenario, you can get at least 300 USD. After the bike rolls back the prescribed few weeks, put it in order and sell it at a markup of 5-10% of the original cost. That is, if you bought a bike from a manufacturer for $500, ask $525-550 for it when you sell it. On new bike markup will be 20%. That is, a bike bought at the factory for $500. you can sell for 600. Inspection and repair of a bicycle costs from 10 USD. and depends on the severity of the damage.

Selling 20 average bikes a month and renting 5 bikes a day will cover your costs. And if more? You can make good money on this.

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Legal aspects, equipment selection, assortment formation, premises requirements, production processes, sales. Complete financial calculations.

* Calculations use average data for Russia

Cycling has been and remains a popular and favorite sport and outdoor activity. Bicycles are actively used not only for going out into the countryside, but also for trips around the city, bypassing traffic jams and congestion.

As a rule, there are sections with bicycle goods in large sports stores and hypermarkets, but in most cases, children's and teenage inexpensive models of little-known manufacturers are presented there. Meanwhile, high-quality bicycles from leading manufacturers come in several types (road bikes, hardtails, full-suspension bikes, etc.), have different purposes, and some of them can even be compared with prices for domestic cars in terms of cost. Despite this, such bicycles are in great demand among cyclists who compare riding a branded and cheap bike with riding a racing car and Zaporozhets.

The target audience, although rather narrow, is nevertheless ready and able to pay for a quality product with the possibility of warranty repairs and maintenance. Therefore, if your city still does not have a separate “bike salon” with a bike workshop, you should think about opening them.

To do this, you need to choose a room for the store.

How to choose a room for a bike shop

The main condition is that the trading area should be at least 50-60 square meters. m. Bicycles are overall goods.

In addition, you will need a place for display cases with related products, equipment, protective equipment, spare parts and accessories.

You can not do without warehouses, where the goods, packaging, warranty documentation will be stored. It is quite expensive to rent such an area in the city center in a place with high bandwidth, so it is better to rent a room in one of the “sleeping” areas.

If your assortment is wide enough, and prices are loyal, a long distance to the store will not scare away your potential buyers. But it is advisable to equip the bike path and equip the bike parking in front of the store to facilitate the entrance, because your customers will need to leave their vehicle while they are shopping.

Bike shop staff

It is better to entrust the purchase of goods to a specialist (or even several). These should be people who are not just fond of bicycles, but are well versed in their types, manufacturers, equipment, accessories, equipment and spare parts. Mistakes due to ignorance of demand can result in high costs and the accumulation of surplus stock. Keep in mind that it is better to buy goods in the fall, since closer to the beginning of the season, running models are quickly sold out by retailers and there will be nothing to choose from. In addition, the lead time for your order may take a couple of months, which must also be borne in mind. The cycling season lasts from February-March to October-November.

In addition to the purchasing manager, your staff will include an accountant, a lawyer (preferably), a cashier and at least two sales assistants.

Related sources of income for a bike shop

At the opening stage, consider whether you will now or in the future open a bike workshop at your store. Its rent and equipment will require additional costs: rent - from 15 thousand rubles / month, tools - from 50 thousand rubles, salary for bicycle mechanics (based on one per shift) - from 40 thousand rubles. But compared to the total budget for opening a store, these costs are not as high, and the payback period is much shorter. In addition, a bike service will attract additional customers to your store, and a free first bike maintenance can be an added bonus for your customers.

To promote your store, use all available options - outdoor advertising (especially in the area where the store is located), handouts (flyers, mini-catalogues, etc.), radio advertising and promotions.

Cyclists and cyclists usually gather in clubs, often organize joint trips and friendly competitions. If there is such a community in your city, take part in its life, act as a sponsor providing prizes to winners at sports competitions and arrange them yourself. If there is no such community, organize and lead it.

As additional sources of income, you can offer services for renting a bicycle or airbrushing bicycles.

Store opening costs

For the purchase of the first batch of goods, you will need from 500 thousand rubles. and higher. For rent, repair and arrangement of premises for a store, prepare from 200 thousand rubles. The salary of the staff will be from 60 thousand rubles / month.

The retail margin for bicycles, as a rule, is not less than 25-50%, from 50% for equipment, for accessories and consumables it can be 200%.

The average retail price of a "budget" bike is 25-30 thousand rubles. The payback period for such a store is from 1-1.5 years.

1618 people are studying this business today.

For 30 days this business was interested in 297143 times.

Profitability calculator for this business

E-bike business

In our country, the retail sale of electric bicycles is poorly developed..

Some residents of small settlements do not even know about the existence of such electric transport.

Opening an electric bike shop can be a lucrative endeavor.

The popularity of bicycles is due to the fashion for healthy lifestyle life.

Many residents of our country have become less likely to use cars, preferring to travel by such modes of transport that do not harm the environment, and also contribute to maintaining health.

Electric bikes are a great alternative to conventional bikes..

They are practical, manoeuvrable and ergonomic. They can quickly move around the city and carry small loads.

In Western countries, electric bikes are used to deliver groceries. They are purchased by travel companies conducting sightseeing tours.

How to start an e-bike business

To open your own business for the sale of such electric vehicles, you will also need investments in the amount of 500 thousand rubles.

The main part of the funds will go to the formation of a commodity stock.

On initial stage an entrepreneur should purchase 20-30 simple models of electric bicycles.

It is desirable to cooperate with Chinese suppliers. The minimum purchase price of one unit of goods in this case will be only 200 dollars.

Of course, Chinese-made bikes are less reliable than European counterparts.

However, with minimal financial opportunities, it is worth stopping at this option.

An electric bike made in Germany will cost a businessman several times more. Cooperation with European suppliers will significantly raise the bar for entering the business.

To sell the purchased batch of bicycles, you need to rent a small room with an area of 15-20 square meters in one of the shopping centers in your city.

A businessman will need to hire an experienced consultant who will help clients in choosing one or another model of electric transport.

Profitability of the e-bike business

How profitable is the business selling such a product:

The end consumer value of an e-bike is at least $350.

Upgraded models with enhanced functionality can cost $600-700.

The net profit from the sale of one unit of production will be from 100 to 300 dollars.

The advantage of such a business is that it allows you to find additional sources of income.

For example, you can open an electric bike rental point, renting transport for short-term rent to tourists.

If an entrepreneur has certain knowledge in the field of electrics, he can manufacture such vehicles on his own.

In this case, you will need to purchase special batteries and electric motors.

The cost of a self-made electric bike, as a rule, does not exceed $150. Accordingly, the profit from its sale will be at least $ 200.

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* Calculations use average data for Russia

To do this, you need to choose a room for the store.

How to choose a room for a bike shop

The main condition is that the trading area should be at least 50-60 square meters. m. Bicycles are overall goods.

In addition, you will need a place for display cases with related products, equipment, protective equipment, spare parts and accessories.

If your assortment is wide enough, and prices are loyal, a long distance to the store will not scare away your potential buyers. But it is desirable to equip the entrance with a bike path and equip a bicycle parking in front of the store to facilitate access, because your customers will need to leave their vehicle somewhere while they are shopping.

Bike shop staff

In addition to the purchasing manager, your staff will include an accountant, a lawyer (preferably), a cashier and at least two sales assistants.

Related sources of income for a bike shop

To promote your store, use all available options - outdoor advertising (especially in the area where the store is located), handouts (flyers, mini-catalogues, etc.), radio advertising and promotions.

Cyclists and cyclists usually gather in clubs, often organize joint trips and friendly competitions. If there is such a community in your city, take part in its life, act as a sponsor providing prizes for winners in sports competitions and organize them yourself. If there is no such community, organize and lead it.

As additional sources of income, you can offer services for renting a bicycle or airbrushing bicycles.

Store opening costs

The retail margin for bicycles, as a rule, is not less than 25-50%, from 50% for equipment, for accessories and consumables it can be 200%.

The average retail price of a "budget" bike is 25-30 thousand rubles. The payback period for such a store is from 1-1.5 years.

1618 people are studying this business today.

For 30 days this business was interested in 297143 times.

Profitability calculator for this business

1. Mobile espresso bar

What happens when you combine the love of a wonderful coffee drink and a four-wheeled bicycle friend? Designers Amos Rida and Lasse Oiva combined the above ingredients to create the Velopresso mobile espresso bar. These two entrepreneurs have developed their hang glider from scratch and can boast that their brainchild, as a result of complex technical experiments, turned out to be environmentally friendly. This coffee-bike-machine does not even use electricity, it does not have an engine and does not hear the noise of internal mechanisms. Say what you like, a miracle of technology and an example of design taste!

2. PoliRider: pole dancing

The PoleRider is a new invention that, as seen in the photo, combines two great things - cycling and dancing. The mission of this American project, oddly enough, is not a promotion of pole dancing at all, but a purely moral one - drawing public attention to the issue of road safety, with an emphasis on good and high-quality bicycle parts. The mobile platform for professional dancers is designed to showcase the full potential of a bike with good parts and brakes.

3. Velopab - a holiday on wheels

Is it a bicycle feast embodied in a pub on wheels or a so-called "beer bike"? - a means of transportation, especially popular now in the USA and Germany. This design is sometimes mistaken for a cycle rickshaw, but this is far from the same thing, since the bike pub rides thanks to the passengers pressing the pedals, and the steering and braking part remain under the control of the driver. Some of these alcohol trolleys include up to 12 bicycles.

4 Pedal School Bus

"De Cafe Racer" - a bicycle bus for children, made in the Netherlands, in essence and in the system of movement is similar to the previous bicycle transport, since the force of movement is set by the little passengers themselves under the strict control of the senior driver. Of course, parents have the right to simply put their child on a regular regular bus and send them to school, but many of them like the idea of sending their child to pedal in a fun company of one-year-olds much more.

5. B-Line: Bicycle Express Delivery Company

In 2010, a new urban delivery company, B-Line, was first established in Portland, and today it is successfully developing, which offers customers a wide fleet of tricycles for all types of courier service. During the first year of its existence alone, B-Line employees made more than 3,000 deliveries. The popularity of this service is also proved by the fact that managers had to significantly increase the number of drivers in order to keep up with the requests of their customers.

6. Idea business

Bicycle gatherings of the indie youth subculture near food fairs at the Chicago city stand became the basis for the business of Daniel Evans, who saw this as an idea and a certain message for his business. Now a team of young cyclists are offering customers delivery or on-site sales of fresh fruit, with the bonus of fun mixtapes and indie magazines. This is a good example of how seemingly insignificant things can lead to the idea of a profitable business.

7. Cane basketry bike shop

Perhaps, this bike shop of cane wicker goods will not leave anyone indifferent. Yes, you can buy a wicker hat in a souvenir shop and in any department of the airport, but will these things be fraught with the authentic spirit of wild and hot India? The answer is obvious!

8. Butcher shop

Everyone knows the situation when you need to buy meat, but you don’t want to go to the store, you don’t want to go to the market, and then a bike shop comes to the rescue, or rather, a bike shop comes with fresh cuts of beef or pork. This is exactly how it happens in India. Well, if such a service has not yet appeared in your area, do not be discouraged, perhaps it was you who had the honor of becoming the founder of this cycling business.